Last night was the Super Bowl in the US, an annual championship game between the top two American football teams in the National Football League. The game was hosted in Indianapolis, IN and drew scores of fans and celebrity attendees and millions of viewers watching from home. The vast majority of spectators watched the tournament for the game- the athletics of the two teams going head to head, and of course to see and celebrate the winning team. For us, we are not embarrassed to say we were more interested in Madonna’s halftime performance and the much anticipated TV commercials that aired. These sought after spots cost an average of $3.5 million USD for 1 minute of airtime, so you know the companies running adverts worked hard to make sure their commercials made an impression.
Instead of running through all of the ads, we want to focus on our favorite and our least favorite commercials from the game.
LOVED: M&M’s Intro to Ms. Brown
This commercial is awesome. First of all, the chocolate brand is introducing a new female spokescandy to their predominately male line-up. Secondly she is a smart and sassy personality complete with glasses, wit and the voice of Vanessa Williams. We loved the humor of this ad. So perfect they used the #1 douchetastic song of the moment, “I’m Sexy and I know it”. Why are guys always thinking about getting naked??
HATED: Go Daddy.com ad
This commercial was typical male chauvinism in a can. The Pussycat Dolls in bikinis being flaunted for their bodies for two male onlookers (and a national audience) envisioning their teenage wet dream. Gross. We’re not going to embed this video because sharing it, means encouraging others to watch the bikini parade, and we’re not about that.
xo
SFAR